Archive for June, 2006

SEO Glossary

June 9, 2006

SEO Glossary

1. SEM- Search Engine Marketing

2. SEO- Search Engine Optimization

3. Splash Page- A page displayed for viewing before reaching the main page.

4. Spider or robot or bot-
A web program that explores a website. Search engines use spiders to scan your site and store relevant details in its database.

5. Stemming –
The inclusion of word variations and plurals of a term. A search can include all words that come from the same "stem" word. Examples: act acts, acting, actor

6. Stop Word- A stop word is a "common word" which is ignored in a query because the word makes no contribution to the relevancy of the query. Examples: I, the, you.

7. ROI – Return on Investment.

8.ODP- Open Directory Project. A huge human edited directory.

9. Mirror sites- Duplicate copies of a website, usually on a different server

10. Heading Tag –
Tag that designates headlines in the text of a site. Examples: H1, H2, H3

11. Keyword – A word or phrase used in a performing a search.

12. Keyword Density – A ratio of the number of occurrences of a keyword or "keyword phrase" to the total number of words on a page

13. Keyword Stuffing – Using a keyword or "keyword phrase" excessively in a web page, perhaps in the text content or meta tags.

14. Meta Tags – Header tags that provide information about the content of a site.
Examples: Title, description, keyword

15. IP Spoofing –
A method of reporting an IP address other than your own when connecting to the internet.

16. IP Address – A numeric identifier given to each internet connection. Allows data to find its way to your computer

17. Link Farms –
Websites that have a primary goal of creating links between member sites. Link farms usually require a reciprocal link from sites seeking listings. It is a spam tactic and those site which take part in link farms may be penalized or banned by major search engine.

18. Deep link – A link to a page deep within a site rather than a link to the home page.

19. Doorway Page –
A web page designed to draw in Internet traffic from search engines, and then direct this traffic to another website

20. SERPs – The search engine results pages.

21. Cross Linking – Having multiple websites linking to each other

22. Cost per Thousand – The cost for each thousand impressions of your ad.

23. Clustering –
The process of listing only 1 or 2 pages from a website within the search engine results

24. Click Through Rate or CTR –
A ratio of the number of impressions shown to the number of clicks

25. Cookie – Information stored on a user's computer by a website.

26. Cost per Click or CPC – The cost for each click through to your site. An advertising cost of placing your ad on someone's website

27. Above the fold – Web page content that is visible by a web user without scrolling down the page.

28. Alt image attribute – Alternate text – that describes a particular graphic. This text is displayed when the user hover the mouse over the graphic. Their main use is to make web pages accessible to the disabled

29. Back Link – A link from one web site to another

30. Blog or Weblog – An online diary for personal information

31. Adwords – Google’s – Cost Per Click (CPC) based advertising system.

32. Algorithm or Algo – The formula used by a Search Engine to decide their search results rankings.

32. Banned or de-listing –The action of a Search Engine preventing your site from appearing in its search results.

33. Cache – A copy of web pages stored within a search engine's database. Cache also refers to the copy of a site stored on an internet user's hard drive to speed up viewing of pages that you have already seen.

34. Cloaking – The action of showing different content to search engine spiders than you show to human visitors.

35. Dynamic – Web page content that is generated "on the fly", from a database

36. Inbound Link or IBL-
A link from another website to your site.

37. Anchor Text –
Anchor text is a text that used within html link.

38. Hidden Text – Text that is visible to search engine spiders but not visible to site visitors.

39. Below the fold – Content of a web page that is not seen by the consumer unless the consumer scrolls down.

40. Blind Traffic – Low quality traffic generated by misleading banners or SPAM.

41. CPA – Cost Per Action.

42. CSS – Cascading Style Sheets.

43. EPV – Earnings Per Visitor.

44. Hit – A single access request made to the server.

45. LS – Look Smart.

46. Page Views – The number of times distinct pages of a website are served.

47. Query – The execution of a search on a search engine.

48. RFP – Request for Proposal.

49. SE – Search Engine.

50. SEP –
Search Engine Placement.

51. Stemming – Word variations. For example, if I entered the query "eat", a
search engine that supports stemming might return results that include "eating" or "eaten".

52. Unique Visitor – An instance of a unique site connecting to your server.

53. URL – Universal Resource Locator.

54. USP – Unique Selling Proposition.